The Chinese brands are taking over the smartphone industry – at least that is what it appears to be according to the latest launch news. Lenovo, a Chinese manufacturer has contributed to this feeling by launching the A660 Android ICS smartphone that is both waterproof and dustproof. It will run on two networks because of its two SIM cards slots, so you get to keep your favorite calling rates carrier and still use data bundles from another carrier.
On the hardware, the Lenovo A660 packs a 1GHz dual-core processor, an 800 x 480 4-inch display screen and two cameras. The front camera is only 0.3 megapixels, barely enough for video calling. The rear one is a 5-megapixels camera, a good standard for the mid-range smartphone category.
The device will ship in various colors to appeal to all age groups, and will sell most for its functionality and robust build quality. At first, it will ship with lime green or burnt orange colors, with more to follow later. Lenovo did not give a specific date when the phone will ship and also gave no indication of its price. The Lenovo A660 has a gorilla glass screen that shield the interior from dust.
The other specs of the Lenovo A660 are what you would find in any mid-range smartphone. On connectivity it supports 3G networks (WCDMA) and GSM networks that provide EDGE and GPRS connectivity. Others are Bluetooth, Wi-Fi and Android Hotspot, micro USB slot. The details on storage are still rumors both for the internal and external options.
Given that it was exclusively announced in China, it is very early to predict its sale outside the country, especially when you consider that the biggest market for smartphones is now China. According to the waterproof and dust proof standard IP67 used to measure the device, the user will still get it in perfect condition after putting it into dust or water of a depth of up to 1 meter. The other device that could take on the Lenovo A660 if it gets out of China is the Sony Xperia V that was unveiled at the 2012 IFA Berlin, because it has dual SIM capabilities.
This must be a product to test the market, as no user research exists on whether people really want a dustproof, or waterproof smartphone. The design looks very fresh but the rear camera feels a little edgy and so outward, but otherwise the phone should fit in the palm easily.