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How to Market Your Mobile Application

You don’t need to be a genius mobile app developer to know that your app needs more than a mobile website if you really want it to take off. If you really want your target audience to discover and use your app, you need to be able to grab their attention and spread the word.


There are various strategies that you can employ to market your mobile application.  The following are some of the best techniques that can help you find success with your app.



Mobile App Advertising Platform – These platforms are a great way to boost your app distribution as well as help you monetize your app, while you get your app discovered. Advertising networks help to simplify mobile marketing, offering app developers with diverse monetization models to help them maximize the revenue of their product.


QR Codes – QR codes are one of the best ways to advertise for mobile. It is also a free and easy way to advertise to smartphone users.  You can add these square-shaped quick response codes to your business cards, website, email, snail mail, brochures, storefront window, receipts, and more. When users scan the code, they’ll be taken to whatever online destination you choose, from your website, to a page with a coupon, to a page where they can learn more about your app and download it, etc.



Social Media – Advertise and spread the word about your mobile app on the various social media platforms, such as Facebook, Twitter, Linked In, Tumblr, Pinterest, and so on. Focus on the platforms that are used the most by your target market and use advertising that you know will appeal to them. Social media marketing is a great way to connect to your audience, provide them with information about your apps, as well as incentives to download it.


Guest Blogging – You can post on a variety of blogs to market your app. Focus on blogs related to your niche market and target audience. You’ll want to post on a blog that your target audience is most interested in reading. The whole point to guest blogging – as is the case with any of your marketing efforts – is to aim for the audiences who are the most likely to download your app.


Create a Demo Video – Create a short video for your app that will both entertain and inform your audience and upload it to YouTube. Your audience needs to be able to easily relate to your product.


Don’t Rely on Only One App Store – There are more app stores than Google Play and Apple’s App Store. Don’t be afraid to make your app available at other stores, such as GetJar, SlideMe, and Amazon Appstore. When an app is submitted at a relatively less popular store, it increases expected download by as much as 200% compared to Google Play, for instance.


Explore your mobile app marketing options and don’t rely on only one.







Mike is a software engineer with a love for tinkering with smart phone devices. He spends a lot of time moving pictures to his SD card, because the Android keeps running out of memory. In his spare time, he travels to different parts of the world and takes one of his Android devices with him.


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