After years of speculation and waiting, Amazon has finally made an entry into the world of smartphones with the launch of its first device dubbed the Fire Phone. In order to stand apart from the already crowded and competitive market of mobile phones, Amazon has packed its device with some interesting and unique new features such as dynamic perspective and firefly technology.
We will discuss some of the prevailing features in the segment below:
Physical appearance and display:
Measuring 139.2 X 66.5 X 8.9mm in size, the handset weighs around 5.64 oz and features a black casing which looks elegant and sleek with minimum logos adorning the casing. Holding the device in your hand, it gives a solid and a premium feel and comes with rubberized outer edges which offer a good grip.
There is an impressive 4.7-inch IPS LCD capacitive touch display in the phone that supports 720 X 1280 pixels resolution along with a 312ppi pixel density. The multi-touch display of the device features Corning Gorilla Glass 3 at the front as well as the back of the phone to prevent it from scratching and accidental damage.
3D Dynamic Perspective UI:
When Amazon created the Fire Phone, they clearly focused mainly on software rather than hardware, and it is evident from the list of features that come loaded on the device. One of the most talked about specification of the phone is its Dynamic Perspective, an innovative3D User Interface. The feature uses 4 infrared camera that are placed on the front corners of the device in order to track the eyes of the users in order to display content that can be changed and adjusted depending upon the location of the handset. The feature can determine whether you are looking at the display directly, how close you are to the device, your relative angle to the device, and other measured data to help you interact with the phone. With the Dynamic Perspective feature, users can enjoy the depth of images, zoom to have a better look, have a view of the objects present in the foreground and make use of various tilt gestures by moving the phone.
Another interesting specification of the Fire Phone is its Firefly feature which the company states will take the price comparison shopping experience of the users to a whole new level. The feature enables the user to recognize a wide range of products (over 100 million as stated by the company) including grocery items, book covers, phone numbers, CDs, websites, DVDs, songs and others discovered by searching in their database. You simply have to move the rear camera of the phone over the product of interest and it will not only read and recognize it but will also allow you to order it right away from the site if your credit card information is linked to the site. So now while shopping at hypermarket or any other store, you can get the product information, the option for purchase as well as compare the prices. For the convenience of the users, a dedicated Firefly button is also present on the side of the phone.
Another interesting feature of the phone is it Mayday live-help function that enables you to get live and free on-device video support from an Amazon expert with a mere touch of a key. No matter whatever issues you are facing with the device, there is no waiting in line or appointment required and you will get tech support 24X 7, 365 days of the year.
Processor and Storage:
The handset is powered by a 2.2 GHz Quad Core Qualcomm Snapdragon 800 processor coupled with 2GB RAM that facilitates smooth multi-tasking. The graphics is taken care of by an Adreno 330 GPU. The device runs Amazon Fire OS v3.5 that is similar to the one that comes on the Kindle Fire tablets and it is a customized version of the Android OS that includes the Amazon curated application store. With an internal memory option of 32GB and 64GB, there is no card slot for external memory expansion.
Camera and Connectivity:
For photography enthusiast, Fire Phone comes with a 13-MP rear end camera that features optical image stabilization, LED Flash, AF, HDR, Geo tagging and 1080p video recording at 30fps. For taking selfies and facilitating video calling, a secondary 2.1-MP front shooter is also available. Moreover, the handset uploads a back up of your images and videos automatically to the Cloud Drive on Amazon so that you can get access to them whenever you need them from Cloud Drive apps or other Amazon devices as well. You will also not have to worry about space issues because you get unlimited cloud storage for all the images captured with your Fire phone.
In terms of connectivity the handset supports multiple options including GPRS, EDGE, WiFi Bluetooth 3.0, NFC, micro USB 2.0 and GPS with AGPS and GLONASS.
In order to enhance the overall experience of the user, the handset comes packed with a suite of built-in tools and an array of Android apps along with apps from the Amazon store.
The phone is fuelled by a non-removable Li-ion 2400 mAh battery that features advanced power management technology and is capable of delivering talk time of around 22 hours, standby time of 285 hours, audio playback of 65 hours and video playback of around 11 hours.
Other specifications include a3.5mm audio jack, Dolby Digital Plus sound enhancement, a multi-format music and video player, ambient light sensor, proximity sensor, magnetometer, barometer, accelerometer, gyroscope and a digital compass.
Price and Availability:
The handset will be made available direct from the Amazon with a starting price tag of $649 and will come with an exclusive contract with AT&T with a starting price of $199.
As a limited time offer, Amazon is also providing a free one year Amazon Prime membership where you can enjoy unlimited streaming as well as download your favorite videos, music and books and other services. For the ones who are already an Amazon Prime member, their membership will be extended for another year without any additional cost.