The initial foray of Alcatel into the tab market was made through this affordable and worthy 7-inch tablet for everyday use, although users should not expect to find anything dramatic when it comes to its specs and features of the Alcatel One Touch T10.
The strategic move by Alcatel to offer a subprime gadget was largely influenced by the impressive sales performance of the low-priced Kindle Fire and Google Nexus 7 tablets. The company has built a brand image as an active player in the manufacture of gadgets that are budget friendly. With the introduction of One Touch T10 tablet, it is maintaining the same branding strategy for its entry into the tablet market.
This 7-inch Alcatel tablet is being positioned in the market as a practical alternative to the Google Nexus 7 and one can easily spot the similarities between the two tablets. Aside from the identical form factor, the 7-inch One Touch T10 tablet will run on Android 4.0 OS, since the company has not done any customization on its tablet. The screen of this budget friendly device provides a 480 x 800p resolution and features a standard VGA camera on the front side, which can be used for face-to-face video chats as well as for hangouts in the user’s Google+ account.
The Alcatel tablet is powered by a single core processor with a 1GHz clocking. This is matched by a 1GB RAM for better response and speed. The gadget comes with 4GB internal memory and an expandable 32GB memory storage through its microSD slot. It tips the scale at 12 ounces and boasts of WiFi connectivity and ports for micro USB, HDMI and headphone and microphone jacks.
The Alcatel One Touch T10 tablet edges out its main competitors in the subprime segment of the tablet market for having the capability of accessing the Google Play Store. This key feature of the affordable tablet allows users to download and run for free virtually thousands of Android apps. In addition to these free Android apps, users can also access paid downloads of a deep selection of software, games, tools and widgets.
One important thing that we need to take into account is that one can easily find another tablet with the exact set of specifications and features as that of the One Touch T10 at a price that is below $100. Thus, if Alcatel decides to come up with a competitive price for their tablet, then it will definitely establish a strong foothold of the subprime segment of the tablet market. On the other hand, it may have a hard time if it does not undercut the popular brands such as Samsung, Google, HTC and Amazon.
Now, a key question that Alcatel has to answer is whether or not users will make the switch if the Alcatel tablet is priced $50 lower than Kindle Fire and Google Nexus 7.